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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

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Publisher: Portfolio
Product Name: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Author: Scott Galloway
Language: English
Format: Hardcover
Publication Date: 10/03/2017 00:00
ISBN: 0735213658
Pages: 320
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      Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.

      Just about everyone thinks they know how they got there.

      Just about everyone is wrong.

      For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

      Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

      In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

      Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

      The book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google [Bulk, Wholesale, Quantity] ISBN# 9780735213654 in Hardcover by Scott Galloway may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

      Product details

      Publisher: Portfolio
      Product Name: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
      Author: Scott Galloway
      Language: English
      Format: Hardcover
      Publication Date: 10/03/2017 00:00
      ISBN: 9780735213654
      Pages: 320
      Publisher: Portfolio
      Product Name: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
      Author: Scott Galloway
      Language: English
      Format: Hardcover
      Publication Date: 10/03/2017 00:00
      ISBN: 0735213658
      Pages: 320

      GMA connects authors, speakers, and talent with the right people at the right time.

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      About the Author: Scott Galloway

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