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The Illusion of Choice: 16 ½ psychological biases that influence what we buy

SKU: 9780857199744
supplier: Macmillan
Publisher: Harriman House
Product Name: The Illusion of Choice: 16 _ psychological biases that influence what we buy
Author: Richard Shotton
Language: English
Format: Paperback
Publication Date: 03/28/2023
ISBN: 0857199744
Pages: 220
SKU: 9780857199744
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      Every day, people make hundreds of choices.

      Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?

      These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.

      The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.

      Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.

      You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.

      You simply cannot afford to miss The Illusion of Choice.

      The book, The Illusion of Choice: 16 ½ psychological biases that influence what we buy [Bulk, Wholesale, Quantity] ISBN# 9780857199744 in Paperback by Richard Shotton may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

      Product details

      supplier: Macmillan
      Publisher: Harriman House
      Product Name: The Illusion of Choice: 16 _ psychological biases that influence what we buy
      Author: Richard Shotton
      Language: English
      Format: Paperback
      Publication Date: 03/28/2023
      ISBN: 9780857199744
      Pages: 220
      supplier: Macmillan
      Publisher: Harriman House
      Product Name: The Illusion of Choice: 16 _ psychological biases that influence what we buy
      Author: Richard Shotton
      Language: English
      Format: Paperback
      Publication Date: 03/28/2023
      ISBN: 0857199744
      Pages: 220

      GMA connects authors, speakers, and talent with the right people at the right time.

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      About the Author: Richard Shotton

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