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The Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results

SKU: 9780062407450
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Publisher: BookPal, LLC
Product Name: The Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results
Author: Bob Nease
Language: English
Format: Hardcover
Publication Date: 01/19/2016 00:00
ISBN: 0062407457
Pages: 224
SKU: 9780062407450
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    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

    The book, The Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results [Bulk, Wholesale, Quantity] ISBN# 9780062407450 in Hardcover by Bob Nease may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

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    Publisher: BookPal, LLC
    Product Name: The Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results
    Author: Bob Nease
    Language: English
    Format: Hardcover
    Publication Date: 01/19/2016 00:00
    ISBN: 9780062407450
    Pages: 224

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    About the Author: Bob Nease

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