The Sea We Swim in: How Stories Work in a Data-Driven World

Write a Review
SKU:
9781324003137
Weight:
1.00 LBS
Minimum Purchase:
$25.95
  • Price Each
  • Subtotal
We are happy to assist you with this order size.
    Frequently bought together:

    Description

    A practical guide to “narrative thinking”―and why it matters all the more in a digital world.

    Psychologists, economists, advertising and marketing mavens―for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch. Yet stories are key to how we comprehend the world and our place in it.

    In The Sea We Swim In, Frank Rose leads us to a new understanding of storytelling and its role in our lives. Building on insights from cognitive psychology and neuroscience, he shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand this way of thinking. From Warby Parker to The Walking Dead, Rose shows how they design and implement complex narrative ecosystems for interconnected digital worlds―and how you can do the same.

    The book, The Sea We Swim in: How Stories Work in a Data-Driven World [Bulk, Wholesale, Quantity] ISBN# 9781324003137 in Hardcover by Frank Rose may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
    View AllClose

    Additional Information

    Publisher:
    Norton & Company, Incorporated, W. W.
    Product Name:
    The Sea We Swim in: How Stories Work in a Data-Driven World
    Author:
    Frank Rose
    Language:
    English
    Format:
    Hardcover
    Publication Date:
    06/29/2021
    ISBN:
    1324003138
    Pages:
    256
    View AllClose