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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World [Hardcover]
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Publisher:
Harvard Business Review Press
Product Name:
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World [Hardcover]
Author:
Fred F. Reichheld
Language:
English
Format:
Hardcover
Publication Date:
9/20/2011 0:00
ISBN:
1422173356
Pages:
290
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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World [Hardcover]
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.
You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.
The book, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World [Bulk, Wholesale, Quantity] ISBN# 9781422173350 in Hardcover by Reichheld, Fred F. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
The book, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World [Bulk, Wholesale, Quantity] ISBN# 9781422173350 in Hardcover by Reichheld, Fred F. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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