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Two Beats Ahead: What Musical Minds Teach Us about Innovation

SKU: 9781541730588
shipping_info: Arriving in 4-10 business days
Publisher: PublicAffairs
Product Name: Two Beats Ahead: What Musical Minds Teach Us about Innovation
Author: Panos A. Panay
Language: English
Format: Hardcover
Publication Date: 04/06/2021
ISBN: 1541730585
Pages: 256
SKU: 9781541730588
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      Discover what the musical mind has to teach us about innovation in this fascinating book, featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more.

      Musicians may just hold the keys to innovation in business. They don’t think like we do, and in the creative process, they don’t act like we do. It’s no coincidence that some of the world’s most respected creators are also entrepreneurs.

      In Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nation’s top musicians and business leaders about how they approach innovation differently. They speak with hit maker Desmond Child about the importance of demoing and with industry legend Jimmy Iovine about listening and knowing your audience. Readers will learn the secrets of collaboration from Beyoncé and Pharrell Williams, about “daring to suck” from Justin Timberlake, about the power of reinvention from Gloria Estefan, and the importance of experimentation from Imogen Heap and Radiohead. And they’ll learn the value of finding and producing talent with T Bone Burnett and Hank Shocklee, cofounder of Public Enemy.

      A window into these brilliant mindsets, this book equips any entrepreneur or innovative thinker with tools they can put into practice to thrive in an evolving world.

      The book, Two Beats Ahead: What Musical Minds Teach Us about Innovation [Bulk, Wholesale, Quantity] ISBN# 9781541730588 in Hardcover by Panos A. Panay;R. Michael Hendrix may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

      Product details

      Publisher: PublicAffairs
      Product Name: Two Beats Ahead: What Musical Minds Teach Us about Innovation
      Author: Panos A. Panay
      Language: English
      Format: Hardcover
      Publication Date: 04/06/2021
      ISBN: 9781541730588
      Pages: 256
      Publisher: PublicAffairs
      Product Name: Two Beats Ahead: What Musical Minds Teach Us about Innovation
      Author: Panos A. Panay
      Language: English
      Format: Hardcover
      Publication Date: 04/06/2021
      ISBN: 1541730585
      Pages: 256

      GMA connects authors, speakers, and talent with the right people at the right time.

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      About the Author: Panos A. Panay

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