Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

Name: Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
SKU: 9781422103357
Availability: InStock

Author: James C. Anderson

Hardcover

SKU: 9781422103357

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $45.00

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Overview

Business-to-business marketswhat the authors call "business markets"account for a huge proportion of the total GNP in the United States and in other industrialized nations. However, many companies competing in business marketstypically commodity mark...

The book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets [Bulk, Wholesale, Quantity] ISBN# 9781422103357 in Hardcover by Anderson, James C.;Kumar, Nirmalya;Narus, James A. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

James C. Anderson

Language:

English

Format:

Hardcover

Publication Date:

10/8/2007 0:00

Pages:

240

Publisher:

Harvard Business Review Press

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