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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
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IPS Jackson
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Arriving in 4-10 business days
Publisher:
Harvard Business Review Press
Product Name:
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Author:
James C. Anderson
Language:
English
Format:
Hardcover
Publication Date:
10/8/2007 0:00
ISBN:
1422103357
Pages:
240
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Business-to-business marketswhat the authors call "business markets"account for a huge proportion of the total GNP in the United States and in other industrialized nations. However, many companies competing in business marketstypically commodity mark...
The book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets [Bulk, Wholesale, Quantity] ISBN# 9781422103357 in Hardcover by Anderson, James C.;Kumar, Nirmalya;Narus, James A. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
The book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets [Bulk, Wholesale, Quantity] ISBN# 9781422103357 in Hardcover by Anderson, James C.;Kumar, Nirmalya;Narus, James A. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
