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Big Vape: The Incendiary Rise of Juul

Hardcover
SKU: 9781250777539
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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Price $29.99

Total for 25 copies:

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Overview

“Fast-paced and impressively researched, this detailed account sings.” ―Publishers Weekly, starred review

A Publishers Weekly Top Ten Book of the Summer (2021)

A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction

It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users.

Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country.

With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.

The book, Big Vape: The Incendiary Rise of Juul [Bulk, Wholesale, Quantity] ISBN# 9781250777539 in Hardcover by Jamie DuCharme may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Jamie DuCharme
Language:
English
Format:
Hardcover
Publication Date:
05/25/2021
Pages:
336
Publisher:
Henry Holt & Company

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