Follow the Feeling: Brand Building in a Noisy World

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Kai D. Wright
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    Elevate your brand, rise above the crowd, and build tribe

    In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric that trumps the hundreds entangling brand value, feelings.

    Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization:

    Efficiently create and deploy a comprehensive brand strategy across the organization
    Quickly launch new brands or reboot existing brands for growth
    Build tribes from audiences, consumers, clients, and partners
    Lean into the convergence of communication, culture, digital, and technology

    Regardless of industry or sector, branding is essential for companies, non-profits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, the most important signal of brand health is how you, through your brand, make people feel.

    The book, Follow the Feeling: Brand Building in a Noisy World [Bulk, Wholesale, Quantity] ISBN# 9781119600497 in Hardcover by Kai D. Wright may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

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    Product Details

    Shipping Weight 1.10 LBS
    Publisher Wiley
    ISBN-13 9781119600497
    Pages 304
    Format Hardcover
    Publication Date 08/06/2019 00:00
    Language English
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