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How Brands Grow: What Marketers Don't Know
SKU:
9780195573565
Supplier:
Oxford Press
Author:
Byron Sharp
Format:
Hardcover
Pages:
246
Publication Date:
04/12/2010
Language:
English
Publisher:
Oxford University Press, USA
Product Name:
How Brands Grow: What Marketers Don't Know
ISBN:
0195573560
SKU:
9780195573565
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
The book, How Brands Grow: What Marketers Don't Know [Bulk, Wholesale, Quantity] ISBN# 9780195573565 in Hardcover by Byron Sharp may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
The book, How Brands Grow: What Marketers Don't Know [Bulk, Wholesale, Quantity] ISBN# 9780195573565 in Hardcover by Byron Sharp may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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