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How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers

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Publisher: Wiley & Sons, Incorporated, John
Product Name: How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers
Author: Kelly McDonald
Language: English
Format: Hardcover
Publication Date: 3/22/2011 0:00
ISBN: 0470879009
Pages: 218
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      In our business, we need to build the brand, but we need to generate sales day in and day out, too. Kelly understands this and knows how to target consumers with marketing strategies that drive sales."-Mark Barnes, COO, Volkswagen of America "Kelly...

      The book, How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers [Bulk, Wholesale, Quantity] ISBN# 9780470879009 in Hardcover by McDonald, Kelly may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

      Product details

      Publisher: Wiley & Sons, Incorporated, John
      Product Name: How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers
      Author: Kelly McDonald
      Language: English
      Format: Hardcover
      Publication Date: 3/22/2011 0:00
      ISBN: 9780470879009
      Pages: 218
      Publisher: Wiley & Sons, Incorporated, John
      Product Name: How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers
      Author: Kelly McDonald
      Language: English
      Format: Hardcover
      Publication Date: 3/22/2011 0:00
      ISBN: 0470879009
      Pages: 218

      GMA connects authors, speakers, and talent with the right people at the right time.

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      About the Author: Kelly McDonald

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