Overview
In our business, we need to build the brand, but we need to generate sales day in and day out, too. Kelly understands this and knows how to target consumers with marketing strategies that drive sales."-Mark Barnes, COO, Volkswagen of America "Kelly...The book, How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers [Bulk, Wholesale, Quantity] ISBN# 9780470879009 in Hardcover by McDonald, Kelly may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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