Inspiring Innovation: 75 Marketing Tales to Help You Find the Next Big Thing

Overview

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands from Angry Birds, Diners Club and Fanta to Netflix, Viagra, Victoria’s Secret and Airbnb, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything – from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance, and provides original tips and techniques to help you in your search for the next big thing.

The book, Inspiring Innovation: 75 Marketing Tales to Help You Find the Next Big Thing [Bulk, Wholesale, Quantity] ISBN# 9781912555055 in Paperback by Giles Lury may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.