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    BookPal Case Study: Email Marketing(Post)

    At the beginning of summer BookPal started working with a new digital marketing agency called WPromote, based out of El Segundo. With the assistance of WPromote, we have built out our email list and ...

    David Meerman Scott Teaches Us the "New Rules of Marketing and PR"(Post)

    Last night we had the pleasure of attending an event hosted by Linked Orange County, featuring bestselling author and marketing strategist David Meerman Scott. Bryan Elliot, the founder of Linked OC ...

    Book Marketing Strategies That Actually Work(Post)

    Your book deserves more than a quiet “now available.” It deserves confetti cannons, drum rolls, and a parade of readers who can’t wait to crack open to page one. This guide shows yo ...

    Happy 25th Anniversary to Oh, the Places You'll Go!(Post)

    Read Across America with Oh, the Places You'll Go! Every year, the National Education Association promotes literacy by celebrating reading. For 2015, NEA picked the Dr. Seuss' Oh, the Places You'll ...

    10 Reasons to Run Today: Health Tips from Dr. Jordan Metzl(Post)

    Do you often feel the need to run or work out but lack the motivation? Don't worry, you're not alone. The trick is to rationalize your brain with the right reasons to run. 10 Reasons to Run Right No ...

    5 Videos to Watch for World Read Aloud Day(Post)

    Happy World Read Aloud Day! Did you know that reading out loud to children helps improve their reading, oral, written and auditory skills? Here are our 5 favorite videos of children's books read alo ...

    McDonald’s Reimagines Happy Meals(Post)

    This November, McDonald's is temporarily replacing its traditional Happy Meal toys with children’s books in order to promote literacy and wellness. Beginning the first of the month, which coincides w ...

    Unleash the Power of Psychology in Your Business(Post)

    The days of one-size fits-all business strategies and cookie-cutter approaches are over! Competition is fierce and markets are rapidly changing. To achieve sustainable growth and gain loyal customers ...

    AuthorConnect Chat: Ken Schmidt on Customer Loyalty and Marketplace Dominance(Post)

    Ken Schmidt, former Director of Communications at Harley Davidson, gives insider tips on how to dominate the marketplace.Noise. It's a sublime metaphor for vastly improving the competitiveness for vi ...

    Jamie Mustard’s Guide to Standing Out (OWL Award Spotlight)(Post)

    With endorsements from Daniel H. Pink (When, Drive, A Whole New Mind), Forbes publisher Rich Karlgaard, and Fast Company cofounder William C. Taylor, the BookPal team knew Jamie Mustard’s debut was ...

    When Reputation Is Everything(Post)

    Whether you like it or not, there is a ton of information about you online. Thanks to the rapid advances of digital technology, just about anyone can look into your buying habits, your personal and ...

    Defining Your Difference Amid a Sea of Sameness(Post)

    Take any book genre today and a person is likely to find hundreds, if not thousands, of titles written on the same topic—and today’s international business marketplace is no different. Never before ...

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