Secret Sauce: How to Pack Your Messages with Persuasive Punch

Overview

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't - Fascinating insights from behavioral and neurological research - Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

The book, Secret Sauce: How to Pack Your Messages with Persuasive Punch [Bulk, Wholesale, Quantity] ISBN# 9780814438060 in Hardcover by Harry Mills may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.