How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
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BookPal × TalezoHow Minds Change
"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." —Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife
PORCHLIGHT BOOK AWARD WINNER
What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out?
Inspired by curiosity and underpinned by diligent research, How Minds Change is an expansive, big-hearted journalistic narrative for our divided times, told with David McRaney’s trademark humor, compassion, and scientific inquiry. In engaging chapters built around eye-opening interviews and anecdotes—featuring psychologists and neuroscientists, and also former cult members, conspiracy theorists, and political activists—McRaney shows why illusions like The Dress captivate (and break) the internet; how conversational techniques can crack hardened attitudes; and what miracles are possible when we show up with open minds and a better understanding of how the human brain works.
Reaching surprising and thought-provoking conclusions, How Minds Change demonstrates that the ability to uncover our own motives and beliefs—and understand those of others—may be the greatest persuasive tool of all.
The book, How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion [Bulk, Wholesale, Quantity] ISBN#9780593190296 in Hardcover by David McRaney may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Penguin Publishing Group
- Author
- David McRaney
- Language
- English
- Format
- Hardcover
- Published
- Jun 21, 2022
- Pages
- 352
- ISBN-13
- 9780593190296
- ISBN-10
- 0593190297
- Carton quantity
- 12 copies
How Minds Change in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $18.60 | 38% off list |
| 100 – 249 | $17.40 | 42% off list |
| 250 – 499 | $16.20 | 46% off list |
| 500 – 999 | $15.60 | 48% off list |
| 1,000+ | $15.00 | 50% off list |
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How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
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