Social Media: How to Engage, Share, and Connect

Overview

Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:

– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.

This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals

The book, Social Media: How to Engage, Share, and Connect [Bulk, Wholesale, Quantity] ISBN# 9781538110799 in Paperback by Regina Luttrell may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.