Overview
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.The book, Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement [Bulk, Wholesale, Quantity] ISBN# 9780749497071 in Paperback by Julie Atherton may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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