Speechwriting: The Expert Guide [9780709089179]

Overview

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

The book, Speechwriting: The Expert Guide [Bulk, Wholesale, Quantity] ISBN#9780709089179 in Paperback by Simon S Lancaster may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.