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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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Arriving in 4-10 business days
Publisher:
HarperCollins Leadership
Product Name:
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Author:
Kindra Hall
Language:
English
Format:
Hardcover
Publication Date:
09/24/2019
ISBN:
140021193X
Pages:
240
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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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The moment you take control of your stories, you take control of your business and your life.
You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.
But what stories do you need to tell? And how do you tell them?
In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:
• the Value Story, to convince customers they need what you provide;
• the Founder Story, to persuade investors and customers your organization is worth the investment;
• the Purpose Story, to align and inspire your employees and internal customers; and
• the Customer Story, to allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.
Every person, every organization has at least four stories at their disposal. Will you tell yours?
The book, Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business [Bulk, Wholesale, Quantity] ISBN# 9781400211937 in Hardcover by Kindra Hall may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.
But what stories do you need to tell? And how do you tell them?
In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:
• the Value Story, to convince customers they need what you provide;
• the Founder Story, to persuade investors and customers your organization is worth the investment;
• the Purpose Story, to align and inspire your employees and internal customers; and
• the Customer Story, to allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.
Every person, every organization has at least four stories at their disposal. Will you tell yours?
The book, Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business [Bulk, Wholesale, Quantity] ISBN# 9781400211937 in Hardcover by Kindra Hall may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
