The Apology Impulse: How the Business World Ruined Sorry and Why We Can?t Stop Saying It

Overview

Saying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret. We have become addicted to apologies but immune from saying sorry. In January 2018 there were 35 public apologies from high-profile organizations and individuals. That's more than one per day. Between them, in 2017, the likes of Facebook, Mercedes Benz and United Airlines issued over 2,000 words of apologies for their transgressions. Alarmingly, the word 'sorry' didn't appear once.

The book, The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It [Bulk, Wholesale, Quantity] ISBN# 9780749493202 in Paperback by Cary Cooper, Sean O'Meara may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.