![The Focus Group Kit: Volumes 1-6 (Focus Group Kit) [9780761907602]](https://cdn11.bigcommerce.com/s-gjd9kmzlkz/stencil/af5273c0-31c0-013f-0109-5accf53efe44/e/8cb37190-3039-013f-c062-6ea79076ec13/img/CustomProductDefault.png "The Focus Group Kit: Volumes 1-6 (Focus Group Kit) [9780761907602]")
Overview
You have just been asked to run a focus group, but you don′t know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you′ve gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you′ll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.
The book, The Focus Group Kit: Volumes 1-6 (Focus Group Kit) [Bulk, Wholesale, Quantity] ISBN#9780761907602 in Book by David L. Morgan, Richard A. Krueger may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Book
Publication Date:
09/23/1997
ISBN-10:
0761907602
ISBN-13:
9780761907602
Pages:
692
Publisher:
SAGE Publications