![The Focus Group Guidebook (Focus Group Kit) [9780761908180]](https://cdn11.bigcommerce.com/s-gjd9kmzlkz/stencil/af5273c0-31c0-013f-0109-5accf53efe44/e/8cb37190-3039-013f-c062-6ea79076ec13/img/CustomProductDefault.png "The Focus Group Guidebook (Focus Group Kit) [9780761908180]")
Overview
Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.
The book, The Focus Group Guidebook (Focus Group Kit) [Bulk, Wholesale, Quantity] ISBN#9780761908180 in Paperback by David L. Morgan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
07/24/1997
ISBN-10:
0761908188
ISBN-13:
9780761908180
Pages:
120
Publisher:
SAGE Publications