![Planning Focus Groups (Focus Group Kit) [9780761908173]](https://cdn11.bigcommerce.com/s-gjd9kmzlkz/stencil/af5273c0-31c0-013f-0109-5accf53efe44/e/8cb37190-3039-013f-c062-6ea79076ec13/img/CustomProductDefault.png "Planning Focus Groups (Focus Group Kit) [9780761908173]")
Overview
David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.
The book, Planning Focus Groups (Focus Group Kit) [Bulk, Wholesale, Quantity] ISBN#9780761908173 in Paperback by David L. Morgan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
07/24/1997
ISBN-10:
076190817X
ISBN-13:
9780761908173
Pages:
160
Publisher:
SAGE Publications