Untapped: Creating Value in Underserved Markets [9781576753729]

Overview

Underserved markets—communities made up of low- to moderate-income consumers—represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these “base of the pyramid” markets are host to some of the fastest growing business opportunities around. They fill corporations’ most pressing needs: increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untapped offers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community.

The book, Untapped: Creating Value in Underserved Markets [Bulk, Wholesale, Quantity] ISBN#9781576753729 in Hardcover by John Weiser, Michele Kahane, Steve Rochlin, Jessica Landis may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.