Beyond Spin: The Power of Strategic Corporate Journalism [9780787945503]

Overview

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

The book, Beyond Spin: The Power of Strategic Corporate Journalism [Bulk, Wholesale, Quantity] ISBN#9780787945503 in Paperback by Markos Kounalakis, Drew Banks, Kim Daus may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.