Overview
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
- Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
- Demonstrates why retailers cannot 'wait and see', and must move rapidly
- Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
- Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
The book, Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) [Bulk, Wholesale, Quantity] ISBN#9780470768679 in Hardcover by Bernie Brennan, Lori Schafer may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Hardcover
Publication Date:
10/19/2010
ISBN-13:
9780470768679
Pages:
288
Publisher:
Wiley
