Logo Sketching: Exercises for Drawing Better Symbols, Marks, and Logos

Learn to sketch logos with greater precision, confidence, and control with this practical training program by acclaimed identity designer George Bokhua.

The journey to a great logo begins long before it reaches a screen. It begins with a sketch. In Logo Sketching, Bokhua shares his deep expertise in this critically important and often overlooked skill in logo design. Through a carefully structured sequence of exercises, you’ll learn how to construct clean, balanced forms while developing the visual discipline required to create memorable marks.

Rather than focusing on finished logos or abstract theory, this book teaches you how to see, analyze, and construct form. Beginning with simple lines and geometric primitives, the exercises gradually advance through curves, angles, rhythm, spacing, symmetry, proportion, organic forms, and complex shape construction. Each lesson builds upon the previous one, creating a progressive path toward mastery.

Inside, you’ll learn how to:

• Develop stronger hand control and drawing accuracy
• Build geometric forms from simple visual elements
• Understand proportion, spacing, and balance
• Sketch organic and three-dimensional forms
• Create cleaner, more intentional logo concepts
• Improve visual judgment through repetition and refinement
• Develop a more confident and efficient design process

The book also includes practical advice drawn from Bokhua’s professional experience, covering topics such as generating more ideas, evaluating sketches, working with silhouettes, refining concepts, and knowing when to stop iterating.

Known for his distinctive geometric approach to logo design, Bokhua has built a global audience by sharing his process and teaching designers how to simplify complex ideas into elegant visual forms. In this book, he distills those lessons into an accessible workbook that helps designers strengthen both their technical skills and creative thinking.

Whether you’re a student building foundational skills or an experienced designer seeking greater precision, Logo Sketching provides a practical path toward creating stronger, more confident identity work.