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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports book cover by Barbara Smit
Paperback

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

by Barbara Smit

$12.98 / copy at 25+ copies As low as $10.78 at 1,000+Your best volume price

Paperback · 400 pages HarperCollins · 2009

Format

Paperback
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About the book

Sneaker Wars

The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business

Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother’s laundry room in Germany, Adi and Rudi Dassler’s shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.

Adidas and Puma then revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.

“What does David Beckham’s superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book.” — Time Magazine



The book, Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports [Bulk, Wholesale, Quantity] ISBN#9780061246586 in Paperback by Barbara Smit may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
HarperCollins
Author
Barbara Smit
Format
Paperback
Published
Mar 17, 2009
ISBN-13
9780061246586
ISBN-10
0061246581
Pages
400
Carton quantity
44 copies
Buying for a group

Sneaker Wars in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $12.98 41% off list
100 – 249 $12.32 44% off list
250 – 499 $11.66 47% off list
500 – 999 $11.22 49% off list
1,000+ $10.78 51% off list
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