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Understanding Consumer Choice book cover by G. Foxall
Hardcover

Understanding Consumer Choice

by G. Foxall

Hardcover · 262 pages Palgrave Macmillan UK · 2005

Format

Hardcoverfrom $94.59
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About the book

Understanding Consumer Choice

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

The book, Understanding Consumer Choice [Bulk, Wholesale, Quantity] ISBN#9781403914927 in Hardcover by G. Foxall may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Palgrave Macmillan UK
Author
G. Foxall
Format
Hardcover
Published
Mar 11, 2005
ISBN-13
9781403914927
Pages
262
Buying for a group

Understanding Consumer Choice in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $96.79 12% off list
50 – 99 $95.69 13% off list
100+ $94.59 14% off list
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