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Marketing 2.0: Absatzstrategien für turbulente Zeiten book cover by Dirk Schneider
Paperback

Marketing 2.0: Absatzstrategien für turbulente Zeiten

by Dirk Schneider

$39.59 / copy at 25+ copies As low as $38.69 at 100+Your best volume price

Paperback · 247 pages Gabler Verlag · 2012

Format

Paperback
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About the book

Marketing 2.0

Das Internet und neue Technologien wie Breitband und Mobile verändern die Geschäftsprozesse eines Unternehmens fundamental und nachhaltig. Die gesamte Wertschöpfungskette wird reorganisert - mit weit reichenden Konsequenzen für Marketing, Vertrieb und Service. Dirk Schneider zeigt in diesem Buch die neuen Disziplinen und Marketingkonzepte auf: Marketing in Echtzeit, Kundenbeziehungsmarketing, Multi-Kanal-Marketing, Solution-Marketing, Netzwerk-Marketing. Er weist aber zugleich auf die Gefahren hin, die entstehen, wenn in Unternehmen der Pfad eines strategischen Marketing verlassen wird. Damit verbunden ist auch ein neues Selbstverständnis des Marketing-Managers - seine zukünftige Rolle in der Unternehmensführung wird neu bestimmt.

The book, Marketing 2.0: Absatzstrategien für turbulente Zeiten [Bulk, Wholesale, Quantity] ISBN#9783322869647 in Paperback by Dirk Schneider may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Gabler Verlag
Author
Dirk Schneider
Format
Paperback
Published
May 25, 2012
ISBN-13
9783322869647
Pages
247
Printing
Printed on demand
Buying for a group

Marketing 2.0 in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $39.59 12% off list
50 – 99 $39.14 13% off list
100+ $38.69 14% off list
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