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Web 2.0: Neue Perspektiven für Marketing und Medien book cover by
Hardcover

Web 2.0: Neue Perspektiven für Marketing und Medien

$79.19 / copy at 25+ copies As low as $77.39 at 100+Your best volume price

Hardcover · 340 pages Springer Berlin Heidelberg · 2010

Format

Hardcover
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About the book

Web 2.0

Neue Technologien und Nutzungsweisen machen das Internet interaktiver und kollaborativer und ermöglichen dadurch neue Formen des Austausches. Dabei sehen sich Nutzer nicht mehr nur in der Rolle von Informations- und Warenempfängern, sie gestalten Ideen und Produkte aktiv mit und werden in vielen Bereichen zu wichtigen Wertschöpfungspartnern von Unternehmen. Der damit einhergehende Wandel ist fundamental und zeigt, dass das Web 2.0 mehr ist also nur ein neuer Internet-Hype. Auch in der zweiten Auflage dieses Buchs bieten die Herausgeber eine praxisorientierte Einführung und einen systematischen Einblick in aktuelle Web 2.0-Konzepte und -Trends. Die Beiträge stammen von renommierten Autoren aus Wissenschaft und Praxis, die einen aktuellen und umfassenden Überblick über Entwicklungen und praktische Anwendungen im Web 2.0 geben. Das Buch wendet sich an Führungskräfte aus den Bereichen Marketing, E-Commerce und Neue Medien sowie an Wissenschaftler und Studierende auf diesen Gebieten.

The book, Web 2.0: Neue Perspektiven für Marketing und Medien [Bulk, Wholesale, Quantity] ISBN#9783642137860 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Springer Berlin Heidelberg
Format
Hardcover
Published
Sep 25, 2010
ISBN-13
9783642137860
Pages
340
Printing
Printed on demand
Buying for a group

Web 2.0 in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $79.19 12% off list
50 – 99 $78.29 13% off list
100+ $77.39 14% off list
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