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Harper & Row Mass Market , Newmarket Press , West Marketing Group, Inc , Haymarket Books , Harrison House , Newmarket for It Books
    BookPal Case Study: Email Marketing(Post)

    At the beginning of summer BookPal started working with a new digital marketing agency called WPromote, based out of El Segundo. With the assistance of WPromote, we have built out our email list and ...

    David Meerman Scott Teaches Us the "New Rules of Marketing and PR"(Post)

    Last night we had the pleasure of attending an event hosted by Linked Orange County, featuring bestselling author and marketing strategist David Meerman Scott. Bryan Elliot, the founder of Linked OC ...

    Book Marketing Strategies That Actually Work(Post)

    Your book deserves more than a quiet “now available.” It deserves confetti cannons, drum rolls, and a parade of readers who can’t wait to crack open to page one. This guide shows yo ...

    McDonald’s Reimagines Happy Meals(Post)

    This November, McDonald's is temporarily replacing its traditional Happy Meal toys with children’s books in order to promote literacy and wellness. Beginning the first of the month, which coincides w ...

    Unleash the Power of Psychology in Your Business(Post)

    The days of one-size fits-all business strategies and cookie-cutter approaches are over! Competition is fierce and markets are rapidly changing. To achieve sustainable growth and gain loyal customers ...

    AuthorConnect Chat: Ken Schmidt on Customer Loyalty and Marketplace Dominance(Post)

    Ken Schmidt, former Director of Communications at Harley Davidson, gives insider tips on how to dominate the marketplace.Noise. It's a sublime metaphor for vastly improving the competitiveness for vi ...

    Jamie Mustard’s Guide to Standing Out (OWL Award Spotlight)(Post)

    With endorsements from Daniel H. Pink (When, Drive, A Whole New Mind), Forbes publisher Rich Karlgaard, and Fast Company cofounder William C. Taylor, the BookPal team knew Jamie Mustard’s debut was ...

    When Reputation Is Everything(Post)

    Whether you like it or not, there is a ton of information about you online. Thanks to the rapid advances of digital technology, just about anyone can look into your buying habits, your personal and ...

    Defining Your Difference Amid a Sea of Sameness(Post)

    Take any book genre today and a person is likely to find hundreds, if not thousands, of titles written on the same topic—and today’s international business marketplace is no different. Never before ...

    25 New Business Books You Can't Miss(Post)

    New business books we've been loving & forthcoming books you can't miss! Unprecedented times call for new measures, resources, tactics, and insights―and our spring list of handpicked business ti ...

    Winners of the 2022 OWL Awards(Post)

    It is finally the moment you have all been waiting for. After months of reading and assessing the best of the best we are excited to announce the 2022 OWL Award Winners!Here at BookPal we believ ...

    Ender’s Game Gears Up for the Big Screen!(Post)

    Originally published in 1985, Orson Scott Card’s classic science fiction novel finally hits the big screen on November 1st, 2013. The novel tells the story of child-genius Ender Wiggin and his experi ...

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