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Physica Books for Groups – Page 104

Page 104

All Physica titles

Thomas J. Drieseberg

Lebensstil-Forschung: Theoretische Grundlagen und praktische Anwendungen (Konsum und Verhalten #41)

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Susanne Stark

Stilwandel von Zeitschriften und Zeitschriftenwerbung

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Answin Vilmar

Agentur 2000

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Jürgen Tauchnitz

Werbung mit Musik

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Marion Klammer

Nonverbale Kommunikation beim Verkauf (Konsum und Verhalten #21)

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Franz-Rudolf Esch

Expertensystem zur Beurteilung von Anzeigenwerbung (Konsum und Verhalten #28)

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Gerd Brüne

Meinungsführerschaft im Konsumgütermarketing

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Erhard Bost

Ladenatmosphäre und Konsumentenverhalten (Konsum und Verhalten #12)

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Wendelin G. Müller

Interkulturelle Werbung (Konsum und Verhalten #43)

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Helmut E. Becker

Kommunikations-Strategien im Pharma-Markt

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Carlo Petri

Entstehung und Entwicklung kreativer Werbeideen

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Tania Lorson

Entwicklung eines Expertensystems zur Beurteilung von Fernsehwerbung (Konsum und Verhalten #36)

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