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Physica Books for Groups – Page 105

Page 105

All Physica titles

Andrea Gröppel

Erlebnisstrategien im Einzelhandel

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25 - 49		12%
50 - 99		13%
100+		14%

From $60.19 for groups

Paperback

Bruno Neibecker

Werbewirkungsanalyse mit Expertensystemen (Konsum und Verhalten #26)

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25 - 49		12%
50 - 99		13%
100+		14%

From $51.59 for groups

Paperback

Sigrid Bekmeier

Nonverbale Kommunikation in der Fernsehwerbung (Konsum und Verhalten #22)

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50 - 99		13%
100+		14%

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Paperback

Holger Hätty

Der Markentransfer (Konsum und Verhalten #20)

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Paperback

Willy Koerdt

Das Anspruchsniveau von Urlaubsreisenden

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Thomas E. Banning

Lebensstilorientierte Marketing-Theorie

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Gerd Stottmeister

Der Einsatz von Preisausschreiben im Marketing

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Hans-Dieter Ruge

Die Messung bildhafter Konsumerlebnisse

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Christian Hay

Die Verarbeitung von Preisinformationen durch Konsumenten (Konsum und Verhalten #14)

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U. Bleicker

Produktbeurteilung der Konsumenten

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Wachenfeld

Freizeitverhalten und Marketing

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Bruno Neibecker

Konsumentenemotionen Messung durch computergestützte Verfahren

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50 - 99		13%
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