Springer Gabler

Lieferantenmanagement in der Automobilindustrie: Struktur und Entwicklung der Lieferantenbeziehungen von Automobilherstellern (Schriften zur Unternehmensentwicklung) [9783834940421]

Digital Transformation in Retail: A Comprehensive Analysis of Technology Acceptance and Consumer Behavior (Handel und Internationales Marketing Retailing and International Marketing) [9783658502225]

Strategic Orientations and Innovativeness of Multinational Corporations: A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context [9783658490188]

Strategic Management of International E-Commerce Firms: A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance (Handel und Internationales Marketing Retailing and International Marketing) [9783658496791]

Acceptance and Resistance of Innovative Technologies: Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability [9783658485931]

Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus (Handel und Internationales Marketing Retailing and International Marketing) [9783658405533]

Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey [9783658475673]

Consumer Responses to Corporate Responsibility and Branding: The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration [9783658479152]

Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler: Determinanten einer Expansion in den physischen Einzelhandel (Handel und Internationales Marketing Retailing and International Marketing) [9783658484224]

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce (Handel und Internationales Marketing Retailing and International Marketing) [9783658376611]

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms [9783658351496]

Essays on congruence theory in marketing: Special focus on digital products and webstores (Handel und Internationales Marketing Retailing and International Marketing) [9783658393632]