Springer Gabler

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (Handel und Internationales Marketing Retailing and International Marketing) [9783658182144]

Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit (Handel und Internationales Marketing Retailing and International Marketing) [9783658067410]

Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing (Handel und Internationales Marketing Retailing and International Marketing) [9783658150365]

Flow-Erleben am Point of Sale: Eine empirische Untersuchung im stationären Textileinzelhandel (Handel und Internationales Marketing Retailing and International Marketing) [9783658042653]

The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis (Handel und Internationales Marketing Retailing and International Marketing) [9783658075408]

International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors (Handel und Internationales Marketing Retailing and International Marketing) [9783658048754]

Kommunikationsverweigerung und -störung: Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung (Handel und Internationales Marketing Retailing and International Marketing) [9783658014780]

Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Handel und Internationales Marketing Retailing and International Marketing) [9783658015954]

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities (Handel und Internationales Marketing Retailing and International Marketing) [9783658010959]

Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China (Handel und Internationales Marketing Retailing and International Marketing) [9783834944917]

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance (Strategie, Marketing und Informationsmanagement) [9783658072490]

Management zwischen Reflexion und Handeln: Managementforschung 25 (Managementforschung #25) [9783658111939]