Springer Gabler

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy) [9783658187309]

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy #5) [9783658140908]

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (European Advertising Academy) [9783658152192]

Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (European Advertising Academy) [9783658105570]

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy #5) [9783658081317]

Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy) [9783658042165]

Geschäftsmodellinnovation in der Antriebstechnik: Erfolgreiche Umsetzung in Zeiten der Digitalisierung und Industrie 4.0 (Innovationsmanagement und Entrepreneurship) [9783658250102]

Ambidextrie, Führung und Kommunikation: Interne Kommunikation im Innovationsmanagement ambidextrer Technologieunternehmen (Innovationsmanagement und Entrepreneurship) [9783658145873]

New Taxonomy for Corporate Open Innovation Initiatives: Best Practices and an Empirical Validation among Germany's 500 Biggest Companies (Innovationsmanagement und Entrepreneurship) [9783658273484]

Accelerating Green Innovation: Essays on Alternative Investments in Clean Technologies (Innovationsmanagement und Entrepreneurship) [9783658172503]

Valuing the Innovation Potentials of Firms: What Theory Suggests, Practitioners do, and both Implies for Existing Theory (Innovationsmanagement und Entrepreneurship) [9783658092894]

Strategie, Organisation und Performance im Innovationsmanagement: Eine gestaltorientierte empirische Untersuchung im Maschinen- und Anlagenbau (Innovationsmanagement und Entrepreneurship) [9783834942050]