A Technique for Producing Ideas
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BookPal × TalezoA Technique for Producing Ideas
A step-by-step technique for sparking breakthrough creativity in advertising--or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
Details
- Publisher
- McGraw Hill LLC
- Format
- Paperback
- Published
- Feb 11, 2003
- ISBN-13
- 9780071410946
- ISBN-10
- 0071410945
- Pages
- 64
- Carton quantity
- 180 copies
A Technique for Producing Ideas for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 20 – 99 | $7.68 | 36% off list |
| 100 – 249 | $7.32 | 39% off list |
| 250 – 499 | $6.84 | 43% off list |
| 500 – 999 | $6.36 | 47% off list |
| 1,000+ | $6.00 | 50% off list |
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For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
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What does A Technique for Producing Ideas cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 20 to 99 copies, $7.68 (36% off list); 100 to 249 copies, $7.32 (39% off list); 250 to 499 copies, $6.84 (43% off list); 500 to 999 copies, $6.36 (47% off list); 1,000+ copies, $6.00 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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