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Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 book cover by Darrell M. West
Paperback

Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016

by Darrell M. West

$87.30 / copy at 25+ copies As low as $85.50 at 100+Your best volume price

Paperback · 192 pages SAGE Publications · 2017

Format

Paperback
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About the book

Air Wars

Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign. It examines the candidates’ use of Twitter, concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the new risks to democratic elections brought about by these campaigns.

The book, Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 [Bulk, Wholesale, Quantity] ISBN#9781506329833 in Paperback by Darrell M. West may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
SAGE Publications
Author
Darrell M. West
Format
Paperback
Published
Mar 31, 2017
ISBN-13
9781506329833
ISBN-10
1506329837
Pages
192
Carton quantity
46 copies
Printing
Printed on demand
Buying for a group

Air Wars in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $87.30 3% off list
50 – 99 $86.40 4% off list
100+ $85.50 5% off list
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