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Big Data: A Road Map for Successful Digital Marketing
Hardcover

Big Data: A Road Map for Successful Digital Marketing

$95.58 / copy at 25+ copies As low as $84.69 at 1,000+Your best volume price

Total $2,389.50

Hardcover · 254 pages De Gruyter · 2022

Format

Hardcover
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About the book

Big Data

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing.

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.

As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.



The book, Big Data: A Road Map for Successful Digital Marketing [Bulk, Wholesale, Quantity] ISBN#9783110738414 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
De Gruyter
Format
Hardcover
Published
Sep 6, 2022
ISBN-13
9783110738414
ISBN-10
3110738414
Pages
254
Buying for a group

Big Data for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $95.58 21% off list
100 – 249 $91.95 24% off list
250 – 499 $90.74 25% off list
500 – 999 $87.11 28% off list
1,000+ $84.69 30% off list
Ways groups use it

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Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of Big Data?

BookPal sells Big Data in quantity. At 100 copies the price is $91.95 a copy, against a list price of $120.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

  • New books only, straight from the publisher
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  • Order at least 10 business days before you need the books (11 from mid-November through December)

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What does Big Data cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $95.58 (21% off list); 100 to 249 copies, $91.95 (24% off list); 250 to 499 copies, $90.74 (25% off list); 500 to 999 copies, $87.11 (28% off list); 1,000+ copies, $84.69 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

How fast can I get copies of Big Data?

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Can you ship to several locations or people's homes?

Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.

Can I get a formal quote for approval before ordering?

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Do you accept purchase orders and tax-exempt orders?

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What if I find a lower price?

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