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Pre-order Releases Jan 19, 2027

Hardcover

Boost: How to Make Decisions in a World Designed to Manipulate You

by Ralph Hertwig and Till Grune-Yanoff

From $23.07 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $20.43 at 1,000+

320 pages MIT Press ISBN 9780262058827
Boost: How to Make Decisions in a World Designed to Manipulate You book cover by Ralph Hertwig, Till Grune-Yanoff
Ships on release · Jan 19 Releases Tuesday, January 19, 2027. Pre-order now: your copies ship on release and usually arrive around the release date.

Volume pricing

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Applied automatically in your cart. No code needed.

About the book

Boost

A call to rethink behavioral science that empowers people to steer themselves toward good choices.

From an internationally acclaimed, multiple award-winning expert on decision making and a leading philosophical voice in behavioral public policy.


We all struggle to make good choices—what to eat, where to invest, when to get angry, whom to trust. For some time now, these struggles have been attributed to flaws in human reasoning: People are just not rational enough to do what’s in their own best interest. Policymakers, buying into this view, have focused on nudging citizens in the “right” direction rather than empowering them to figure things out for themselves.

In Boost, Ralph Hertwig and Till Grüne-Yanoff offer a fresh alternative: boosting. Instead of subtly steering people’s behavior, boosts enhance people’s competences to help them make the right call in all areas of life.

How can we eat more healthily? Manage our money? Save energy?Navigate the traps of the digital world? This book provides practical solutions for these everyday challenges and more, covering boosts from temptation bundling to psychological inoculation to disinformation detection trees. It shows how policymakers can use boosts—and why they should.

Boosts matter because lifelong learning matters, especially in the face of powerful industries—from Big Tech to Big Food—that seek to exploit our weak spots for profit. This book empowers us to unmask their tricks and fight back against manipulation, and enables policymakers to help us make wise choices in wicked times.

Details

Publisher
MIT Press
Authors
Ralph Hertwig, Till Grune-Yanoff
Format
Hardcover
Release date
Jan 19, 2027
ISBN-13
9780262058827
ISBN-10
0262058820
Pages
320
Carton quantity
12 copies

Who it's for

Made for teams that read together

Pre-order copies for everyone on your list, and they ship on release.

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Before release day

Need them before Jan 19?

Books ship on release and usually arrive around the release date. Early delivery is common, and we arrange it often. It needs the publisher’s OK, so tell us why you need them early and we’ll make the request for you.

  1. Tell us the date and the reasonA class unit, an event, a program launch: one line is enough.
  2. We ask the publisherWe make the request on your behalf. It’s a routine part of what we do.
  3. We confirm with youYour specialist confirms the date by email before anything ships.

Your order panel turns into the quote request with this date filled in. It asks the reason, so we can make the request. We’ll ask the publisher and confirm.

Buying for a group

Boost for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $23.07 30% off list
100 – 249 $22.41 32% off list
250 – 499 $21.75 34% off list
500 – 999 $21.09 36% off list
1,000+ $20.43 38% off list

Where can I buy 100 copies of Boost?

BookPal sells Boost in quantity. At 100 copies the price is $22.41 a copy, against a list price of $32.95, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

  • New books only, straight from the publisher
  • Volume prices apply automatically in the cart, with no code needed
  • Order at least 10 business days before you need the books (11 from mid-November through December)

Ask a specialist about a larger or mixed order

What does Boost cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $23.07 (30% off list); 100 to 249 copies, $22.41 (32% off list); 250 to 499 copies, $21.75 (34% off list); 500 to 999 copies, $21.09 (36% off list); 1,000+ copies, $20.43 (38% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

How fast can I get copies of Boost?

This title is not released yet. Pre-orders ship when it is, currently scheduled for January 19, 2027. Need them by a specific date? Request a quote and we'll confirm timing before you pay.

Can you ship to several locations or people's homes?

Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.

Can I get a formal quote for approval before ordering?

Yes. Request a quote and we'll send a PDF you can forward for approval.

Do you accept purchase orders and tax-exempt orders?

Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.

What if I find a lower price?

Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.

More than a box of books

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