Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
by G. Michael Maddock, Luisa C. Uriarte and Paul B. Brown
$21.78 / copy at 25+ copies As low as $19.14 at 1,000+Your best volume price
Total $544.50
Format
The more copies, the less each one costs
Applied automatically in your cart. No code needed.
Turn this order into a program
Groups that order together often pair the copies with something more. We handle the extras so you don't have to.
Bookplates, tipped-in pages, belly bands or author signatures. Subject to publisher approval.
Customization options Ship to every readerOne address, many sites or individual recipients' homes, in the US and abroad.
Fulfillment options Pair it with a branded journalJournals with your logo or each reader's name, for the same group.
Branded journals
Bring in a speaker
BookPal is partnering with Talezo to help you find and book authors, speakers and performers for your event.
BookPal × TalezoBrand New
Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs.
Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time.
No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,™ which has worked closely with more than a quarter of Fortune 100.
To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to
- Find needs and opportunity in the marketplace
- Come up with significant market insights
- Create compelling communication (using the actual words your customers use) to convince people to try your new creation
What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you…before the competition does.
Details
- Publisher
- Wiley
- Authors
- G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown
- Format
- Hardcover
- Published
- May 3, 2011
- ISBN-13
- 9780470643594
- Pages
- 240
- Carton quantity
- 18 copies
- Printing
- Printed on demand
Brand New for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $21.78 | 34% off list |
| 100 – 249 | $21.12 | 36% off list |
| 250 – 499 | $20.46 | 38% off list |
| 500 – 999 | $19.80 | 40% off list |
| 1,000+ | $19.14 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Brand New?
BookPal sells Brand New in quantity. At 100 copies the price is $21.12 a copy, against a list price of $33.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Brand New cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $21.78 (34% off list); 100 to 249 copies, $21.12 (36% off list); 250 to 499 copies, $20.46 (38% off list); 500 to 999 copies, $19.80 (40% off list); 1,000+ copies, $19.14 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Brand New?
This title is printed on demand, so it needs production time before it ships. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
Write a Review
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Teams also order
A colleague asked you to approve this order
Your quote list
Add books as you browse, then request one quote for all of them.