Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product
by Rick Cesari and Ron Lynch
From $16.47 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $14.47 at 1,000+
Total $411.75
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In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.
In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.
- Find out how to use direct response to create a "self-funding "marketing campaign
- Learn the techniques to building offers that will get people to respond to your products
- Use "high touch" direct response marketing to build brand equity and drive sales at retail
- Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands
- Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else
Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Details
- Publisher
- Wiley
- Authors
- Rick Cesari, Ron Lynch
- Format
- Hardcover
- Published
- Feb 8, 2011
- ISBN-13
- 9780470888018
- Pages
- 240
- Carton quantity
- 24 copies
- Printing
- Printed on demand
Buy Now for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.47 | 34% off list |
| 100 – 249 | $15.97 | 36% off list |
| 250 – 499 | $15.47 | 38% off list |
| 500 – 999 | $14.97 | 40% off list |
| 1,000+ | $14.47 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Buy Now?
BookPal sells Buy Now in quantity. At 100 copies the price is $15.97 a copy, against a list price of $24.95, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Buy Now cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $16.47 (34% off list); 100 to 249 copies, $15.97 (36% off list); 250 to 499 copies, $15.47 (38% off list); 500 to 999 copies, $14.97 (40% off list); 1,000+ copies, $14.47 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Buy Now?
This title is printed on demand, so it needs production time before it ships. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
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