Context Business: Neue Umsatzpotenziale durch Kontextualisierung
by Ansgar Mayer
$43.99 / copy at 25+ copies As low as $42.99 at 100+Your best volume price
Total $1,099.75
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BookPal × TalezoContext Business
„Dieses Produkt könnte Ihnen auch gefallen.“ Die Mechanismen, die hinter diesen bekannten Empfehlungen liegen, werden immer treffsicherer und sind ein guter Hinweis darauf, wohin sich Dienstleistung und Handel in den nächsten Jahren bewegen: Dank Big-Data-Auswertungen werden Kundenprofile so exakt wie nie zuvor.
Kunden im Digitalzeitalter sind fortwährend am Vergleichen und Recherchieren, erhalten Kaufempfehlungen auf verschiedenen Plattformen, nutzen Preisvergleiche und Testtabellen und halten sich nicht zuletzt an die Empfehlungen von Freunden. Dank Mobile sind all diese zusätzlichen Kanäle immer und überall nutzbar.
Die neue Erfolgsstrategie lautet deshalb „Context Business“: Der Kunde muss zu 360 Grad im Kontext seiner Entscheidungen erfasst werden: Wo befindet er sich? Was sind seine Vorlieben und Vorerfahrungen? Wem vertraut er? Dank neuer Software-Lösungen werden Produkte und Dienstleistungen immer kontextualisiert sein und sich optimal in das Leben jedes Nutzers fügen.
Das Marktforschungsunternehmen IDC ermittelte: Europaweit werden Unternehmen bis 2018 dank Big Data einen Umsatz von 70 Milliarden Dollar erzielen. Für die Zukunft gilt: Ohne Context kein Commerce.
The book, Context Business: Neue Umsatzpotenziale durch Kontextualisierung [Bulk, Wholesale, Quantity] ISBN#9783658054472 in Hardcover by Ansgar Mayer may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Author
- Ansgar Mayer
- Format
- Hardcover
- Published
- Jul 31, 2014
- ISBN-13
- 9783658054472
- Pages
- 208
- Printing
- Printed on demand
Context Business in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $43.99 | 12% off list |
| 50 – 99 | $43.49 | 13% off list |
| 100+ | $42.99 | 14% off list |
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For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
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Context Business: Neue Umsatzpotenziale durch Kontextualisierung
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