Customer Centricity: Grundlagen und praktische Anwendungsfälle in der kundenorientierten Unternehmensführung (PraxisWissen Marketing – Arbeitsgemeinschaft für Marketing)
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Dieses Buch befasst sich mit der kundenzentrierten Ausrichtung von Unternehmen. Die Beitragsautorinnen und Beitragsautoren beleuchten und diskutieren sowohl die strategische Ausrichtung als auch Potenziale, Herausforderungen und Stolpersteine bei der Implementierung von Customer Centricity, beschäftigen sich mit Praxisfragen und teilen ihre Erfahrungen und Best-Practice-Beispiele.
Die Ausrichtung auf den Kunden hat einen direkten positiven Einfluss auf den Unternehmenserfolg. Customer Centricity verfolgt das Ziel, mit einem effektiven Kundenbeziehungsmanagement ein orchestriertes Kundenerlebnis zu schaffen. Ein ganzheitlicher strategischer Ansatz ist dabei unerlässlich, es bedarf aber auch konkreter Maßnahmen in der unternehmerischen Praxis.
The book, Customer Centricity: Grundlagen und praktische Anwendungsfälle in der kundenorientierten Unternehmensführung (PraxisWissen Marketing – Arbeitsgemeinschaft für Marketing) [Bulk, Wholesale, Quantity] ISBN#9783658476090 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Format
- Paperback
- Published
- Apr 26, 2025
- ISBN-13
- 9783658476090
- Pages
- 131
- Printing
- Printed on demand
Customer Centricity in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $43.99 | 12% off list |
| 50 – 99 | $43.49 | 13% off list |
| 100+ | $42.99 | 14% off list |
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Customer Centricity: Grundlagen und praktische Anwendungsfälle in der kundenorientierten Unternehmensführung (PraxisWissen Marketing – Arbeitsgemeinschaft für Marketing)
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