Customer.Community: Unleashing the Power of Your Customer Base [9780787956219]

Overview

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.

The book, Customer.Community: Unleashing the Power of Your Customer Base [Bulk, Wholesale, Quantity] ISBN#9780787956219 in Hardcover by Drew Banks, Kim Daus may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.