Digitale Marken: Analyse der Markenpolitik für digitale Leistungsbündel
by Dirk Eckert
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Total $1,649.75
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Dirk Eckert präsentiert eine grundlegende Analyse der Markenpolitik für digitale Leistungen, indem er wesentliche markenstrategische Optionen auf ihre Anwendbarkeit im digitalen Kontext überprüft. Basierend auf einer fundierten betriebswirtschaftlichen Untersuchung digitaler Leistungen aus Sicht der Leistungslehre und der Informationsökonomik wird eine neuartige Leistungstypologie für digitale Leistungen entwickelt. Mit Hilfe eines markenstrategischen Baukastens und anhand zahlreicher Beispiele aus der Praxis werden Markierungsoptionen für die verschiedenen Arten von digitalen Leistungen aufgezeigt und Defizite in der Praxis offengelegt.
The book, Digitale Marken: Analyse der Markenpolitik für digitale Leistungsbündel [Bulk, Wholesale, Quantity] ISBN#9783824481422 in Paperback by Dirk Eckert may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Deutscher Universitätsverlag
- Author
- Dirk Eckert
- Format
- Paperback
- Published
- Jul 29, 2004
- ISBN-13
- 9783824481422
- Pages
- 204
Digitale Marken in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $65.99 | 12% off list |
| 50 – 99 | $65.24 | 13% off list |
| 100+ | $64.49 | 14% off list |
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Digitale Marken: Analyse der Markenpolitik für digitale Leistungsbündel
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