Insanely Simple: The Obsession That Drives Apple's Success
by Ken Segall
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BookPal × TalezoInsanely Simple
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.
The book, Insanely Simple: The Obsession That Drives Apple's Success [Bulk, Wholesale, Quantity] ISBN#9781591846215 in Paperback by Ken Segall may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Penguin Publishing Group
- Author
- Ken Segall
- Format
- Paperback
- Published
- Apr 30, 2013
- ISBN-13
- 9781591846215
- ISBN-10
- 1591846218
- Pages
- 256
- Carton quantity
- 36 copies
Insanely Simple in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $10.54 | 38% off list |
| 100 – 249 | $9.86 | 42% off list |
| 250 – 499 | $9.18 | 46% off list |
| 500 – 999 | $8.84 | 48% off list |
| 1,000+ | $8.50 | 50% off list |
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