Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
by Neville Isdell and David Beasley
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BookPal × TalezoInside Coca-Cola
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.
Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's—and Coke's—story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more—ethically and to great success.
The book, Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand [Bulk, Wholesale, Quantity] ISBN#9781250013712 in Paperback by Neville Isdell, David Beasley may be ordered in bulk quantities. Minimum starts at 20 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- St. Martin's Publishing Group
- Authors
- Neville Isdell, David Beasley
- Format
- Paperback
- Published
- Oct 16, 2012
- ISBN-13
- 9781250013712
- ISBN-10
- 1250013712
- Pages
- 288
- Carton quantity
- 26 copies
- Printing
- Printed on demand
Inside Coca-Cola in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 20 – 99 | $13.19 | 40% off list |
| 100 – 249 | $12.75 | 42% off list |
| 250 – 499 | $11.65 | 47% off list |
| 500 – 999 | $11.21 | 49% off list |
| 1,000+ | $10.78 | 51% off list |
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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
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