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Join the Brand: Building Loyal Communities and The Need For Belonging book cover by Norty Cohen
Hardcover

Join the Brand: Building Loyal Communities and The Need For Belonging

by Norty Cohen

$14.72 / copy at 25+ copies As low as $12.23 at 1,000+Your best volume price

Total $368.00

Hardcover · 220 pages Ideapress Publishing · 2018

Format

Hardcover
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About the book

Join the Brand

After answering the question, "How and why do consumers adopt brands," author Norty Cohen takes it the next step with a new question: "How Does Your Brand Become A Sticker On A Laptop?" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity.

Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.

Details

Publisher
Ideapress Publishing
Author
Norty Cohen
Format
Hardcover
Published
Sep 24, 2018
ISBN-13
9781940858685
ISBN-10
1940858682
Pages
220
Carton quantity
22 copies
Buying for a group

Join the Brand for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $14.72 41% off list
100 – 249 $13.97 44% off list
250 – 499 $13.22 47% off list
500 – 999 $12.72 49% off list
1,000+ $12.23 51% off list
Ways groups use it

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1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of Join the Brand?

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What does Join the Brand cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $14.72 (41% off list); 100 to 249 copies, $13.97 (44% off list); 250 to 499 copies, $13.22 (47% off list); 500 to 999 copies, $12.72 (49% off list); 1,000+ copies, $12.23 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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